Final Answer:
Two exemplary businesses with strong core values are Patagonia, renowned for environmental stewardship (Chouinard, 2006), and Zappos, prioritizing customer service (Hsieh, 2010). The Jones sisters can emulate Patagonia's commitment to sustainability and Zappos' customer-centric focus to enhance their company culture, fostering environmental responsibility and exceptional customer experiences.
Step-by-step explanation:
Two exemplary businesses with robust core values are Patagonia and Zappos. Patagonia, an outdoor apparel company, prioritizes environmental sustainability and ethical sourcing. Their commitment to environmental responsibility has not only garnered customer loyalty but has also positively impacted their bottom line. The core value of environmental stewardship resonates with consumers who value socially responsible businesses, contributing to Patagonia's success (Chouinard, V. (2005). Let My People Go Surfing: The Education of a Reluctant Businessman).
Zappos, an online shoe and clothing retailer, is renowned for its core value of delivering outstanding customer service. Their dedication to creating a positive customer experience has resulted in high customer satisfaction and repeat business. Zappos' success is attributed to its strong corporate culture that places emphasis on employee empowerment and customer-centric values (Hsieh, T. (2010). Delivering Happiness: A Path to Profits, Passion, and Purpose).
To enhance the Jones' family business culture, the sisters can benchmark from Patagonia's commitment to sustainability and Zappos' focus on exceptional customer service. Integrating similar values, such as environmental responsibility and customer satisfaction, into their business model can foster a positive corporate culture and customer loyalty, mirroring the success of these two renowned companies.