Question

Put yourself in the role of a commercial salesperson selling building materials. What are some of the things you would do to build a relationship with an organizational buyer?

Answer 1

To build a relationship with an organizational buyer, research the organization, create a tailored pitch, and address imperfect information.

Step-by-step explanation:

Building a relationship with an organizational buyer as a commercial salesperson selling building materials is crucial for success. Here are some ways to do it:

1. Research the organization: Before contacting the buyer, conduct research on the company to understand their needs and priorities.
2. Create your pitch: Focus on the buyer's needs and how your building materials can meet those needs. Keep the pitch brief and have a clear next step.
3. Address imperfect information: Reassure the buyer by providing accurate and relevant information about your products, offering warranties or guarantees, and demonstrating expertise and knowledge.