Question

Content with a high likelihood of going viral may not always be appropriate for the firm because it:

A) May have been used before by other companies.

B) May not match our brand associations.

C) May generate too much positive word of mouth.

D) May not be targeted at our audience.

E) Is seen as advertising.

Answer 1

Content that has a high chance of going viral may not be suitable for a company due to brand associations, audience targeting, and the perception of advertising.

Step-by-step explanation:

Content with a high likelihood of going viral may not always be appropriate for a firm because it may not match our brand associations, may not be targeted at our audience, and may be seen as advertising.