Question

Create an Executive Summary based on the details below. It will be presented to the client to persuade her to invest in Australia.

We’re dealing with a very rich entrepreneur who has more money than she knows what to do with and has decided she would like to develop a business in Australia because she was a big fan of the Crocodile Dundee films in the 80’s.

She’s really not sure of even the type of business she’s looking to employ there (although she’s made her fortune in the candy bar industry)

We’re going to need a presentation on Australia and the pros and cons of investing there; we’ll use the EPIC tool to have discussions with. As well it would be great if we looked at what type of business’s may or may not prosper in the region including her own niche of candy bars. And perhaps add a little comparison to New Zealand as the client is a big "Lord of the Rings" fan too. Explain your assumptions, reasons, analysis, and recommendations.

Answer 1

Australia presents a promising investment opportunity due to its high standard of living, wealth in natural resources, and urbanized society with high disposable income. The tourism sector is a significant contributor to its economy, but the country also relies on imports for manufactured goods. Despite this, the candy bar industry and other consumer goods may find a fertile market in Australia.

Step-by-step explanation:

Executive Summary: Investment Opportunities in Australia

When considering an investment in Australia, it's crucial to look at the country's economic landscape and potential. Australia boasts a high standard of living, a small but wealthy population, and a wealth of natural resources. The core-periphery spatial relationship applies here, with major cities acting as economic hubs, surrounded by less developed peripheral areas.

The cultural attributes of Australia are diverse and welcoming, with a heavy emphasis on outdoor and leisure activities, which is reflective in their successful tourism sector. Australia's economy is significantly supported by the export of raw materials, despite a reliance on imports for manufactured goods like electronics and automobiles.

For a business investment perspective, the candy bar industry may find opportunities in such an urbanized society with high disposable income. A comparison to New Zealand shows that while it may be less populous, its iconic landscapes offer significant tourism-based opportunities. Nonetheless, Australia's economic future shows promise, particularly in sectors like tourism which contribute to its national wealth.

In conclusion, our analysis suggests that Australia presents a viable investment opportunity, especially in consumer goods like candy bars or tourism-related ventures. Drawing on the EPIC tool for strategic discussions, the essence of the Australian market is its high urbanization rate, natural wealth, and dynamic cultural scene. These factors combine to provide a stable and affluent environment conducive to business growth.