Question

In its marketing subject, the sales of Butter had declined in the 1990s and early 2000s, and the dairy industry is conducting several marketing research to increase market share. An advertising company was hired by the dairy industry to develop a new marketing campaign to revitalize the Butter's image and promote its health benefits. What are the key strategies and considerations the advertising company should prioritize in the new marketing campaign for Butter to enhance its market appeal and regain consumer trust?

a. Highlighting the nutritional value and health benefits of Butter, emphasizing its natural ingredients, and promoting it as a wholesome and essential component of a balanced diet to target health-conscious consumers and promote a positive brand image.

b. Leveraging digital marketing channels and social media platforms to create engaging and interactive content, fostering consumer engagement and brand loyalty through recipe sharing, cooking tutorials, and user-generated content to establish a strong online presence and community for Butter enthusiasts.

c. Collaborating with renowned chefs and nutritionists to develop innovative Butter-based recipes and diet plans, showcasing its versatility in culinary applications and its role in creating delicious and nutritious meals, thus repositioning Butter as a versatile and indispensable ingredient in modern cooking.

d. Conducting consumer awareness campaigns and educational programs to dispel common misconceptions about Butter, addressing concerns about its impact on health and well-being, and providing scientific evidence and expert endorsements to rebuild consumer trust and confidence in the quality and benefits of Butter.

Answer 1

To revitalize Butter's market appeal and enhance market share, an advertising company should highlight Butter's health benefits, use digital platforms for engagement, collaborate with culinary experts for recipe development, and conduct consumer awareness campaigns to dispel health misconceptions (option a,b,c and d).

Step-by-step explanation:

When tasked with revamping Butter's image in the marketing subject, there are several key strategies and considerations for an advertising company working to boost market share. The campaign should focus on:

1. Highlighting the nutritional value and health benefits of Butter, portraying it as a natural and essential part of a balanced diet. This strategy targets health-conscious consumers and cultivates a positive brand image.
2. Leveraging digital marketing channels and social media to engage consumers with interactive content, such as recipe sharing and cooking tutorials, which fosters brand loyalty and establishes a strong online community.
3. Collaborating with culinary experts, like renowned chefs and nutritionists, to create Butter-based recipes and diet plans, presenting Butter as a versatile cooking ingredient.
4. Implementing consumer awareness campaigns to correct misconceptions about Butter, providing scientific evidence and expert endorsements to rebuild trust in its health benefits.

These approaches interlace tangible product attributes with intangible aspects like quality reputation and customer satisfaction guarantees, thereby differentiating Butter in the marketplace. Reinvigorating Butter's brand will rely on creatively employing these strategies to reshape consumer perceptions and preferences.

Hence, the answer is option a,b,c and d.