Final answer:
Achieving top quality means exceeding customer expectations, resulting in superior customer satisfaction and potentially delight.
Step-by-step explanation:
When a company achieves top quality, customer perceptions generally exceed customer expectations. This is because top quality implies not just meeting the basic standards or expectations customers have, but going above and beyond to deliver superior value. In such cases, customers tend to be more satisfied and possibly delighted as the product or service delivers more than what was originally promised or anticipated.