Question

What strategy is IKEA primarily employing to expand its presence in North America, based on its successful approach in 32 other countries?

A) Focusing on premium pricing to maintain a perception of exclusivity.

B) Offering a wider range of high-end products for affluent consumers.

C) Concentrating on cost reduction and providing affordable, well-designed products.

D) Emphasizing traditional marketing techniques to build brand awareness.

Answer 1

IKEA is primarily employing the strategy of concentrating on cost reduction and providing affordable, well-designed products to expand its presence in North America.

Step-by-step explanation:

IKEA is primarily employing the strategy of concentrating on cost reduction and providing affordable, well-designed products to expand its presence in North America, based on its successful approach in 32 other countries. This strategy allows IKEA to offer products at competitive prices while still maintaining their commitment to quality and design. By focusing on affordability and value, IKEA attracts a wide range of consumers and captures a larger market share.