Final answer:
Steelcase should target institutional and individual investors interested in their market, using a variety of channels to convey their financial stability, growth prospects, and sustainability. This would help investors see the value in diversifying their portfolios to include Steelcase stocks.
Step-by-step explanation:
When Steelcase aims to attract investors to the company's stock, it's crucial to identify the right investor constituencies and utilize effective channels for outreach. Potential constituencies might include institutional investors like pension funds, mutual funds, and insurance companies, as well as individual investors who have an interest in furniture and design, sustainability, or long-term growth companies.
To attract these groups, Grueber could leverage various channels including investor conferences, financial news outlets, and social media platforms, alongside traditional investor relations practices like quarterly earnings calls and annual reports. It is also essential to consider online trading platforms where individuals go to purchase stocks.
The message delivered should highlight Steelcase's financial stability, growth prospects, innovation in product design, commitment to sustainability, and shareholder value. These factors are important because they resonate with investors’ interests and can motivate them to include Steelcase in their portfolios, contributing to the idea of diversifying one's portfolio to manage risk.