Final answer:
The answer is psychological pricing.
Step-by-step explanation:
The answer to the question is c) Psychological pricing.
Psychological pricing is an approach where the price of a product is set to influence consumer perception and behavior. It is based on the idea that consumers associate certain price points with different levels of quality, value, or prestige.
For example, a company may price a product at $99 instead of $100 to make it seem more affordable or psychologically lower the price. This strategy takes advantage of the psychological tendency for consumers to perceive a price of $99 as significantly lower than $100, even though the difference is only $1.