Final answer:
The migraine headache drug advertisement depicts the use of medication to relieve pain as an example of negative reinforcement, where the removal of pain increases the likelihood of taking the medication again.
Step-by-step explanation:
The migraine headache drug advertisement highlights the drug's ability to relieve the pain of migraines which is an example of negative reinforcement in operant conditioning. In negative reinforcement, an unpleasant or undesirable stimulus, in this case, the pain of the migraine, is removed when the medication is taken, which increases the likelihood that the behaviour (taking the medication) will be repeated in the future. This is not a punishment, as punishment decreases a behaviour, and it's not a conditioned stimulus like in classical conditioning where a neutral stimulus becomes associated with an unconditioned stimulus to create a conditioned response.