Final answer:
To position the U+Pro skate for CCM Hockey using the BSG matrix, one must consider the market segmentation and determine the product's market growth rate and relative market share. Depending on these factors, the U+Pro could be a 'Star', 'Cash Cow', 'Question Mark', or 'Dog' within the BSG categories.
Step-by-step explanation:
To position the U+Pro skate for CCM Hockey in the marketplace using the BSG matrix, I would first analyze the market segmentation based on customers' behavior and preferences. The BSG (Boston Consulting Group) matrix, also known as the Growth-Share matrix, classifies products into four categories based on market growth rate and relative market share.
Considering the consumer behavior for hockey equipment and CCM Hockey's previous analysis, if the U+Pro skate is a high-quality and high-performance product and the market for high-end hockey skates is growing, I would position it as a 'Star', which means that it has a high market share in a fast-growing industry. However, if the market for high-end skates is small or not growing rapidly, the U+Pro might be a 'Cash Cow', indicating it has a high market share in a low-growth industry, which can still be very profitable.
If the U+Pro skate is a new product with lower market share but in a growing market, it would be a 'Question Mark' or 'Problem Child', which requires strategic decisions about whether to invest in building market share. Lastly, if the product is in a declining market with a low share, it would be considered a 'Dog', and it might be beneficial to divest from this product.