Question

A well-balanced marketing strategy for your product or service includes advertising and public relations elements, along with digital (social media platforms) and nondigital channels (traditional communication channels).

What motivated you to purchase the last non-essential product that you bought?

Was the message advertised or publicized through a digital or nondigital communication platform?

What communication channels do you respond best to when it comes to the products and services that you buy?

Answer 1

A well-balanced marketing strategy includes advertising and public relations elements, along with digital and nondigital channels. The motivation for purchasing a non-essential product can be influenced by effective messaging on both digital and nondigital platforms. The most effective communication channels depend on the individual consumer.

Step-by-step explanation:

A well-balanced marketing strategy includes both advertising and public relations elements, as well as both digital (social media platforms) and nondigital channels (traditional communication channels). The motivation for purchasing a non-essential product can vary, but it often involves effective messaging and communication channels that resonate with the consumer.

The message can be advertised or publicized through both digital and nondigital platforms. For example, a product may be advertised through social media posts, online banners, or television commercials, while it can also be publicized through newspaper articles, radio interviews, or billboards.

The most effective communication channels for products and services depend on the individual consumer. Some people may respond better to digital channels like social media, email marketing, or online reviews, while others may prefer nondigital channels like television ads, direct mail, or word-of-mouth recommendations.