Final answer:
The six-step rational decision-making process involves a thorough approach to making decisions, contrasted with intuition or simple heuristics. For a web hosting company assessing Wyoming as a potential location, they must consider the five macro forces that could impact their operations, including economic, technological, sociocultural, legal/political, and environmental factors.
Step-by-step explanation:
The six-step rational decision-making process provides a structured approach to making well-thought-out decisions. When implemented in personal life, for instance, choosing a career path, it involves clearly identifying the problem, gathering information, generating alternatives, conducting a cost/benefit analysis, choosing the best option based on criteria and constraints, and finally implementing and evaluating the decision. Comparing this systematic approach to decision-making that relies on intuition or heuristics reveals differences in how each process may lead to varying outcomes.
For a web hosting company considering expansion into Wyoming, the five macro forces, including economic, technological, sociocultural, legal/political, and natural environment factors, would significantly affect their operations.
An economic analysis might reveal the cost of doing business and potential customer base; technological factors would include assessing infrastructure for hosting services; sociocultural aspects would pertain to local workforce skills and consumer behavior; legal/political considerations might involve state regulations; and natural environment conditions could implicate server cooling costs and risk of natural disasters.