Question

Choose from one of the brands (Oreo Cookie, Blackberry, Apple, Macy's, Ford)

– Identify where in the PLC the brand is currently
– Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)
– Submit to Blackboard as 1 PowerPoint slide
– Be sure to clearly identify product chosen

Answer 1

Oreo Cookie is currently in the maturity stage of the PLC. It has stable sales and profits, faces competition from other cookie brands, and has a wide consumer base.

Step-by-step explanation:

Product: Oreo Cookie

The Oreo Cookie brand is currently in the maturity stage of the Product Life Cycle (PLC).

Level and trajectory of sales and profits: Oreo Cookie enjoys a stable level of sales and profits in the maturity stage. While its growth may have slowed down, it still maintains a strong market presence and generates consistent revenue.

Competitors: In the mature stage of the PLC, Oreo Cookie faces competition from other cookie brands such as Chips Ahoy and Keebler.

Consumer type: At this stage, the primary consumers of Oreo Cookie can be classified as early majority, as it has already gained widespread acceptance among the general population.