Final answer:
Promotional strategy/research is a challenge for Hilton due to the need for extensive research and analysis of diverse target audiences and a competitive industry.
Step-by-step explanation:
Promotional strategy/research can be a challenge for Hilton due to various reasons.
Firstly, as a global hotel chain, Hilton operates in multiple markets and caters to diverse customer segments. Therefore, developing and implementing an effective promotional strategy requires extensive research and analysis to understand the specific needs, preferences, and behaviors of different target audiences. This involves conducting market research, consumer surveys, competitor analysis, and tracking industry trends.
Secondly, Hilton operates in a highly competitive industry where other hotel chains are also vying for customers' attention. This intensifies the need for Hilton to continuously innovate and differentiate itself through its promotional strategies. Research plays a crucial role in identifying effective promotional channels, messaging, and offers that resonate with customers and provide a competitive advantage.