Final answer:
Legitimacy, as an intangible resource, can be transferred to start-ups through association with alliance partners, sponsors, or customers. This helps to establish credibility and increase the chances of success.
Step-by-step explanation:
The statement is true. Legitimacy, as an intangible resource, can be transferred to start-ups through association with alliance partners, sponsors, or customers. When start-ups establish collaborations with reputable and well-established organizations or individuals, they gain credibility and legitimacy by association.
For example, if a start-up partners with a well-known brand or secures sponsorship from a reputable organization, potential investors, customers, and other stakeholders may view the start-up as more trustworthy and credible. This association helps to mitigate the initial lack of legitimacy that many start-ups face.
By leveraging the reputation and resources of alliance partners, sponsors, or customers, start-ups can enhance their credibility and increase their chances of success.