Final answer:
A: The online personnel market faces moderate attractiveness, as indicated by Porter's Five Forces analysis, with moderate buyer power, moderate supplier power, moderate threat of substitutes, moderate threat of new entrants, and intense competitive rivalry.
B: eHarmony's competitive positioning is strong due to its unique approach to matchmaking based on extensive personality tests, differentiating itself from competitors by focusing on long-term compatibility rather than casual dating.
C: The competitive threat to eHarmony is moderate, with the market characterized by intense rivalry and the potential for new entrants, but eHarmony's strong brand and unique approach provide a solid defense.
Step-by-step explanation:
A: Porter's Five Forces analysis assesses the attractiveness of an industry based on five factors: buyer power, supplier power, threat of substitutes, threat of new entrants, and competitive rivalry. In the online personal market, buyer power is moderate as users have choices, supplier power is also moderate, substitutes exist but aren't overwhelming, the threat of new entrants is moderate due to barriers like brand recognition, and competitive rivalry is intense with several players vying for market share.
B: eHarmony's competitive positioning is distinguished by its emphasis on compatibility through in-depth personality tests, setting it apart from competitors focused on casual dating. This unique approach creates a strong market niche and attracts users seeking serious, long-term relationships, enhancing eHarmony's brand value and market position.
C: The competitive threat to eHarmony is moderated by its strong brand and unique value proposition. While the market has intense rivalry and potential for new entrants, eHarmony's established position and focus on meaningful connections provide a competitive advantage, mitigating the threat. Overall, eHarmony is well-positioned to navigate the competitive landscape.