Final answer:
Craig's organization should follow all seven CIM principles, with a focus on customer orientation. Quality factors like customer satisfaction and employee engagement should be considered. Adherence to standards like ISO 9001 can maintain and improve performance.
Step-by-step explanation:
Guidance for Craig's Organization
Given the context provided, it appears Craig is involved in an organization where understanding and applying the principles of Continuous Improvement Management (CIM) could be beneficial. To address question A, Craig should be encouraged to follow all seven CIM principles, which include CUSTOMER FOCUS, LEADERSHIP, ENGAGEMENT of PEOPLE, PROCESS APPROACH, IMPROVEMENT, EVIDENCE-BASED DECISION MAKING, and RELATIONSHIP MANAGEMENT. Selecting a single principle depends on the specific challenge his organization faces.
For question B, quality factors to consider would include CUSTOMER SATISFACTION, employee engagement, process efficiency, product or service quality, and continuous improvement culture. These factors are critical for maintaining and improving organizational performance.
Lastly, for question C, it is recommended for Craig's organization to follow nationally or internationally recognized quality standards like ISO 9001 for quality management systems, which can help in standardizing processes and ensuring consistency in delivery.