Question

To celebrate the company's 13

th
Annual Month of Giving fundraising campaign, Jersey Mike's locations across the country are joining forces with more than 200 charities. Jersey Mike's Subs will donate 100 percent of sales on March 29. The campaign culminates with the nationwide event, when local Jersey Mike's owners and operators will donate their resources and every single dollar that comes in to local charities. This March, Jersey Mike's hopes to exceed last year's record-breaking national fundraising total of $20 million and help local charities striving to fulfill their missions and make a difference. This is an example of societal marketing, CRM and CSR.

Answer 1

The question concerns Corporate Social Responsibility (CSR) and societal marketing as demonstrated by Jersey Mike's Subs' Annual Month of Giving. It highlights how businesses manage social responsibilities while building customer relationships. Jersey Mike's aims to advance social and environmental causes, possibly increasing customer loyalty.

Step-by-step explanation:

The student's question relates to Corporate Social Responsibility (CSR), which is exemplified by Jersey Mike's Subs' Annual Month of Giving fundraising campaign. CSR refers to a company's commitment to manage the economic, social, and environmental impacts of its operations responsibly and in line with public expectations. In this context, the company demonstrates societal marketing by aligning its values with customer values, often going beyond the product benefits and corporate profits to include social and environmental benefits.

Another concept mentioned in the question is Customer Relationship Management (CRM), which involves strategies and systems that businesses use to manage interactions with current and potential customers. By participating in societal marketing and CSR activities, companies like Jersey Mike's can create a positive image and build strong relationships with customers who value social responsibility.

Jersey Mike's intention to donate 100 percent of sales to over 200 charities on March 29 is a strategic move that not only contributes to goodwill but also might lead to the growth of their customer base and increased brand loyalty, showcasing a commitment to societal and environmental issues.