Question

For the company Nike, give some brief history of the company & any issues, problems, and decisions the company faces (link sources if you use any please)

Try to make it as lengthy and insightful as possible Outline for Written Case Analysis Introduction
- Give a brief statement of the purpose of the report and how the report is organized
- Give a brief summary of the current situation
- Give a brief summary of the current vision, mission, values, objectives, and strategies

5. Key Decisions - Identify the main points at issue in the case (what are the problems and decisions the company faces)

Answer 1

Nike, established in 1964, has grown into a global leader in sports merchandise but has faced controversies regarding labor practices and sustainability. The company's key decisions revolve around market trends, brand competition, social issues, and technological utilization.

Step-by-step explanation:

The history of Nike begins in 1964 when it was founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight. The company officially became Nike, Inc. in 1971, deriving its name from the Greek goddess of victory. As a global leader in athletic footwear, apparel, and equipment, Nike has consistently innovated, with notable examples including the Air Max shoe line and the Dri-FIT technology.

However, Nike has also faced its share of issues and problems, primarily concerning labor practices and sustainability. For instance, accusations of poor working conditions in overseas factories have prompted Nike to improve transparency and corporate responsibility efforts. Meanwhile, Nike's decisions are often shaped by the need to balance innovation, brand reputation, competition, and the drive for sustainable practices.

Key decisions that Nike currently faces include responding to dynamic market trends, maintaining brand strength amidst competition, addressing social and environmental concerns, and leveraging technological advancements for product development and customer engagement.