Final answer:
The main issues in the case of Tim Hortons in China include cultural differences and competition from other coffee chains. Recommendations to solve these issues involve conducting market research, building partnerships, and adapting strategies. The implementation plan would involve market analysis, partnerships, and training. A business plan for the board of directors would focus on localization, innovation, and partnerships.
Step-by-step explanation:
The main issues in the case of Tim Hortons in China include cultural differences and competition from other established coffee chains. To solve these issues, I would recommend conducting thorough market research to better understand the Chinese market and adapt products and marketing strategies accordingly. Another recommendation would be to build strong partnerships and alliances with local businesses and stakeholders to navigate the cultural challenges and gain a competitive edge.
The implementation plan for these recommendations would involve conducting market analysis, establishing a network of local partnerships, and adapting products and marketing strategies to cater to Chinese consumers. Additionally, steps should be taken to address cultural differences and train employees to effectively serve the Chinese market.
If I were talking to a board of directors, I would suggest a business plan that focuses on localization, innovation, and strategic partnerships as key elements to make Tim Hortons successful in China. This would involve adapting the menu to cater to local tastes, developing unique offerings not available in competitors, and forming alliances with local businesses for better market penetration and brand recognition.