Question

What's true about the relationship bétween product attributes and product benefits? Marketers can decide whether to include product attributes or benefits in their products. Product attributes only contribute to functional but not psychological benefits. A benefit is the use consumers get out of a product's attributes and features. Product benefits need to be more standardized than product attributes. A product has to have the same number of product attributes and product benefits. Companies benefit from if they are marketing a product for which consumers are looking for variety. using private labels offering deep product lines increasing the product mix width reducing the number of product attributes using co-branding Most people in the US are familiar with the Chobani brand of yogurts since it has grown to become one of the most well known brands in this category. Recently the company launched Chobani Probiotics, which is a plant based drink, in other words, a different kind of product. This kind of strategy is referred to as a rebranding strategy brand repositioning a brand extension clustered branding a line extension

Answer 1

Product attributes and product benefits are closely related in marketing. Attributes contribute to both functional and psychological benefits. Marketers can decide which attributes or benefits to emphasize in their products.

Step-by-step explanation:

Product attributes and product benefits have a close relationship in marketing. Product attributes are the specific features and characteristics of a product, such as size, color, or material. These attributes contribute to both functional and psychological benefits that consumers derive from the product. For example, the size of a phone (attribute) can provide the benefit of portability (functional) and status symbol (psychological). The importance of different attributes and benefits may vary depending on the target market and customer preferences.

However, it is not necessary for a product to have the same number of attributes and benefits. The number and type of attributes and benefits can differ based on the product category, target market, and marketing strategy. Marketers can decide whether to emphasize certain attributes or benefits in their products to appeal to their target customers.

Product benefits often need to be more standardized than product attributes. While attributes can be diversified to meet different customer needs, benefits need to be consistent and reliable to build consumer trust and loyalty. Standardized benefits help in establishing a strong brand reputation and differentiation.