134k views
3 votes
Bryan wants to start a global business but is afraid of taking on too much risk. If you were advising Bryan, which of the following global entry strategies would you recommend?

a) Exporting
b) Licensing
c) Franchising
d) Joint Venture

1 Answer

1 vote

Final answer:

I would recommend option d) Joint Venture as a global entry strategy for Bryan's business. Joint venture involves forming a partnership with a local company in the target market, which can help mitigate risks and provide access to local market knowledge and resources.

Step-by-step explanation:

When advising Bryan on a global entry strategy for his business, I would recommend option d) Joint Venture. Joint venture involves forming a partnership with a local company in the target market, which can help Bryan mitigate some of the risks associated with starting a global business. By partnering with a local company, Bryan can leverage their knowledge, resources, and network, which can lead to a smoother entry into the global market.

For example, Bryan could partner with a well-established company in the country he wants to enter, which can provide him with valuable insights into the local market conditions, customer preferences, and regulatory requirements. This partnership can also help Bryan overcome any barriers to entry, such as cultural differences or bureaucratic hurdles.

By forming a joint venture, Bryan can share the risks and costs with his local partner, which can make it more financially feasible for him to enter the global market. Additionally, this strategy allows Bryan to tap into the expertise and resources of his partner, improving his chances of success in the global business.

User Iker
by
7.3k points