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PLEASE ANSWER ALL THE 5 CASE QUESTIONS MENTIONED BELOW

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PROJECT MANAGEMENT AT KUEHCHIC DESSERTS: REFRESHING A TRADITIONAL BUSINESS



It was the first Wednesday of February 2022 and the students in the Master of Science in Management programme at Singapore Management University (SMU) waited in anticipation. Like all Wednesdays, they knew that Daryl Lim, co-founder of Kuehchic Desserts, a boutique dessert company in Singapore, would bring an assortment of kueh, bite-sized Peranakan1 cakes, for his classmates to try. Despite the diverse backgrounds of the group, they all loved his weekly treats, which were sometimes sweet, sometimes savoury, but always colourful. Lim had educated them on the kueh making process and the technique to source for ingredients of the highest quality. However, the key ingredient to a great serving of kueh was passion, and Lim’s was evident. Lim was about to graduate and concentrate on his business full-time. He had to set a strategy to launch his products, along with his co-founders Sharon Tan and Shiva Kumar. While the initial feedback on the food was positive, Lim wanted to test his products with a wider tasting panel. The company also had to undertake various business development and website development tasks, which would be split among the team. Lim wondered if his strategy to manage the project was adequate, and if his entrepreneurship journey would be successful.

Answer 1

In a kitchen, when a baker and a chef specialize in their own tasks, the result is a more efficient production of meals due to optimized time and skill use, smoother workflow, and reduced cross-task time and learning.

Step-by-step explanation:

Specialization is a core concept in it yields higher efficiency and productivity. This principle is evident in the scenario of having a baker and a chef in a kitchen, both specializing in their respective areas of expertise. The baker, adept at creating pastries and desserts, can optimize their time and skills on baked goods, while the chef can focus on crafting appetizers, main courses, and garnishes. Each worker focusing on what they do best leads to a smoother workflow, reduced time in learning or performing unfamiliar tasks, and ultimately results in the production of more meals during a given period. The specialization ensures that each team member works within their area of greatest competence, which enhances the overall efficiency of the kitchen operations.