Question

It’s the moment of truth: the first step in introducing the new energy drink project to senior management for Coca-Cola. The senior management team is located in another state and wants to hear your pitch remotely. They have given you five minutes to deliver your pitch during a leadership meeting.

Prompt

Create and record an elevator pitch for your new energy drink product or service using your project outline as a guide. Below all these instructions , you will find the project outline to use for your pitch, be sure to include the following:

Introduction: Introduce your new energy drink product or service.

How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company. Speculate about whether the product or service fits within the capabilities of the company based on your research from previous modules (use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company’s website).

Justification: Justify your suggestion based on the numbers.

What will be the revenue gain?

Speculate on an ROI that justifies the project for investors and/or senior management.

Enhancing the mission: Explain how the new product or service enhances the company’s overall mission.

Does it project profitability?

Answer 1

An effective elevator pitch for Coca-Cola's new energy drink should introduce the product, underscore its fit within the company's strategic plan and projected profitability, and align with the company's mission, all while staying concise and compelling.

Step-by-step explanation:

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. In the context of introducing a new energy drink to Coca-Cola's senior management, your elevator pitch should be concise, highlighting the strategic fit, revenue potential, and alignment with the company's mission.

Background and Introduction

"Good morning, esteemed members of the senior management. I am thrilled to introduce to you our pioneering energy drink that's set to invigorate the market and complement our already impressive product portfolio. As the latest addition to our lineup, it bridges the gap between refreshment and energy, marrying our heritage in beverage excellence with innovative health and wellness trends."

Strategic Fit and Justification

"Our energy drink seamlessly fits into Coca-Cola's strategic plan by tapping into the growing demand for functional beverages. It leverages our expansive distribution network and brand reputation to enter the market with confidence. Based on thorough research, including resources like Marketline and Yahoo Finance, we project a significant revenue gain with an ROI attractive enough to justify the investment for our shareholders."

Enhancing the Mission and Profitability

"This product doesn't just promise profitability; it's a natural extension of our mission to refresh the world and make a difference. It's designed to meet the evolving needs of our consumers while driving sustainable growth for our company."