Final answer:
Promotion is an important part of marketing and can be applied to a Canadian business or non-profit through advertising, sales promotion, public relations, and personal selling.
Step-by-step explanation:
In order to apply the principle of promotion to a Canadian business or non-profit, one must understand the various components and strategies that go into promoting a product or service. Promotion is one of the four elements of the marketing mix, which includes advertising, sales promotion, public relations, and personal selling. A business or non-profit can apply the principle of promotion by utilizing these strategies to create awareness, generate interest, and encourage the target audience to take action. For example, a Canadian business could use advertising to promote their product through TV commercials or social media ads, sales promotion to offer discounts or special deals to attract customers, public relations to create a positive image and reputation, and personal selling to interact directly with potential customers.