Question

Conduct a value chain analysis for McDonald’s. What are its primary activities? What are its support activities? Identify the activities that add the most value for the customer. Why? Which activities help McDonald’s to contain cost? Why?

Answer 1

A value chain analysis identifies primary and support activities of McDonald's. Activities that add the most value for the customer are related to production and delivery of food. Activities that help contain costs include procurement and firm infrastructure.

Step-by-step explanation:

A value chain analysis for McDonald's identifies its primary and support activities. Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and services. Support activities include procurement, technology development, human resource management, and firm infrastructure.

Activities that add the most value for the customer are the ones directly related to the production and delivery of the food, such as operations and outbound logistics. These activities ensure that the food is prepared efficiently and delivered to the customer in a timely manner.

Activities that help McDonald's to contain costs include procurement and firm infrastructure. Procurement involves sourcing ingredients and supplies at the best possible prices, while firm infrastructure focuses on reducing administrative and overhead costs.