Final answer:
Segmented pricing strategies involve setting different prices for different segments of customers, products, channels, locations, or time periods. Examples include airlines offering different fares for different passenger classes and a hotel charging different rates based on room views.
Step-by-step explanation:
Segmented pricing strategies are used by businesses to set different prices for different segments of customers, products, channels, locations, or time periods. Here are two examples for each of the segmented pricing strategies mentioned:
A. Customer-Segment Pricing:
- Airlines offering different fare prices for economy class, business class, and first class passengers.
- A gym membership offering different pricing plans for adults, students, and seniors.
B. Product-Form Pricing:
- A shampoo brand offering different prices for different sizes of shampoo bottles (e.g. 250ml, 500ml, 1 liter).
- A software company offering different pricing tiers for basic, standard, and premium versions of their product.
C. Channel Pricing:
- A manufacturer offering different prices for products sold through different distribution channels (e.g. online sales, retail stores, wholesalers).
- A publisher offering different prices for books sold in physical bookstores and ebooks sold online.
D. Location Pricing:
- A hotel charging different rates for rooms with ocean views versus rooms with city views.
- A gas station setting different prices for gasoline in different locations based on competition and demand.
E. Time Pricing:
- A movie theater offering matinee prices for shows before a certain time.
- An electricity provider charging higher rates during peak hours and lower rates during off-peak hours.