Final answer:
Improving survey questions includes adding clarity to scales by using numerical frequency for dine-in versus to-go habits, and by rating amenities impact separately on a numbered scale to gather more actionable insights.
Thus the corret opction is:a.b.c.d
Step-by-step explanation:
Critiquing and improving survey questions is essential for obtaining useful and accurate data. For the first question, it is beneficial to define what is meant by “always,” “often,” etc., or to use a numerical scale to gauge frequency. For example:
- “When you visit fast food restaurants, how many times per month do you eat in compared to getting food to go or using the drive-through? Please give an estimated number for each.”
For the second and third questions, the scales provided can lead to confusion between “extremely likely” and “very likely”. A clearer gradient could be established by using a numbered scale. Additionally, each feature mentioned (comfortable seating, wireless internet, food variety) could be rated separately to gain more granular insights. For example:
- “Please rate on a scale from 1 (Not at all likely) to 5 (Extremely likely), how each of the following amenities would impact your decision to stay and eat at a fast-food restaurant: Comfortable seating, wireless internet, variety of healthy food options.”
Such improvements could lead to more actionable insights for fast food restaurants looking to modernize and appeal to changing customer preferences, especially considering the busy lifestyles that often lead people to opt for fast food, as highlighted in the Consumer Reports magazine.
The complete question is:content loaded
Critique each survey question and suggest some improvements to
the scales. It could be to help the format, wording, to reduce
redundancy, etc. But you cannot get rid of any of the
1. When you visit fast food restaurants, how often do you stay and eat the food in the restaurant versus getting it to go or going through the drive-through window?
a.Always
b..Often
c..Seldom
d.Never
2. If a fast-food restaurant had comfortable sofas and chairs, where you could socialize with friends, and wireless Internet connection, how likely would you be to stay and eat your food there rather than getting it to go or going through the drive-through window?
a.Extremely likely
b.Very likely
c.Somewhat likely
d.Not too likely
e.Not at all likely
3. If a fast-food restaurant had comfortable sofas and chairs, wireless internet connection, and a variety of fresh, healthy American and ethnic food choices and convenience items, how likely would you be to visit?
a.Extremely likely
b.Very likely
c.Somewhat likely
d.Not too likely
e.Not at all likely