Final answer:
The mission and code of conduct can guide CAT's actions and lead to positive outcomes, but failing to follow them can have negative consequences.
Step-by-step explanation:
The mission and code of conduct of a business like CAT can play a crucial role in guiding its actions and ensuring ethical behavior. When followed properly, these guidelines can help the company make decisions that align with its values and principles. However, if CAT fails to adhere to its mission and code of conduct, it may face negative consequences such as damage to its reputation, loss of customer trust, and legal ramifications.
By adopting an action plan that aligns with its mission and code of conduct, CAT can experience positive consequences. These may include improved customer loyalty, stronger brand image, and increased profitability. Moreover, research suggests that companies that prioritize ethical behavior tend to have higher employee morale and motivation, which can ultimately contribute to their long-term success.