Final answer:
The marketing communication tool associated with driving a positive consumer attitude based on cognitive components is Publicity. Media socialize a person by presenting societal norms, and public opinion is not always clear, providing complex signals to leaders. Tammie's pursuit of social media courses is an example of cultural innovation.
Step-by-step explanation:
The marketing communication tool usually associated with driving positive consumer attitude based on the cognitive component is Publicity. Unlike other tools, publicity can influence customer perceptions through unpaid or earned communications and often involves media coverage or word-of-mouth. For example, when a new product is favorably reported in a magazine article, it can create a positive attitude shaping how consumers think (cognitive component) about that product.
Looking at different forms of media, such as comic books, Wikipedia, MTV, and a commercial for Coca-Cola, they all are examples of media. Media includes various communication outlets through which information is disseminated to the public. This feeds into the broader discussion of how media socialize a person by providing the norms, values, and expectations of the society one lives in through content consumption.
Regarding public opinion, it is not always clear and can sometimes send mixed signals to elected leaders about what actions should be taken. This is largely due to the diverse nature of a population's views and the varying levels of understanding and interest in specific issues. Often, public opinion is a complex aggregation of many different viewpoints, which makes it a challenging guide for policy decision-making.
Finally, Tammie taking courses on managing social media exemplifies a form of cultural innovation, where she is acquiring new skills that are increasingly relevant in the modern market characterized by digitalization and the importance of online presence.