Question

Read the below passage, and answer the following questions: "You might've heard of Clubhouse by now. It's unlikely you've joined Clubhouse. That's because the new social media platform has built its reputation, in part, on exclusivity. What is Clubhouse? In short: Clubhouse is an audio-based social media app. The company describes itself as "a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world." Basically, you can jump in and out of different chats, on different subjects, in something akin to a live, free-flowing podcast. You can simply listen or choose to throw in your thoughts. The audio itself, however, doesn't leave the app. That's the main rule: There's no recording of conversations and they're not saved. Clubhouse is big with celebrities. Float around the app and you might hear folks like Oprah, Kevin Hart, Drake, Chris Rock, or Ashton Kutcher. They might even host chats. In some ways, that's part of Clubhouse's appeal. You get the chance to hear, and even participate in, unvarnished conversations with famous and powerful people. Other than celebrities, the app is seemingly focused on people it considers an elite clientele. The app apparently plans to expand to the general public soon. It says it hasn't done that yet for two reasons: It wants to build community slowly and it wants to prepare features that will help it handle larger numbers of people. "We are building Clubhouse for everyone and working to make it available to the world as quickly as possible," the app's site reads." Adapted from Tim Marcin(2021) Based on the above passage, which of the following is being leveraged by Clubhouse as a potential core competence? App usability Accessibility Marketing Well-known celebrities

Answer 1

Clubhouse's core competence is leveraging well-known celebrities to attract users by offering exclusive access to live conversations with them, distinguishing the social media platform in the audio-based market.

Step-by-step explanation:

Based on the passage provided, Clubhouse leverages well-known celebrities as a potential core competence. This social media platform emphasizes its exclusivity and creates buzz by allowing users the chance to engage in live, unscripted conversations with celebrities and other high-profile individuals. Such exclusive access to celebrities helps Clubhouse distinguish itself in a crowded market where podcasting and other forms of audio-based media are on the rise.

Clubhouse's approach is akin to the trend of celebrity podcasting, which draws in listeners due to the involvement of well-known personalities. This is evident in the proliferation of podcasts that involve celebrity talent, contributing to the overall growth of the medium. Clubhouse's model capitalizes on the allure of interacting with famous figures by providing a platform for audio engagement that feels more intimate and immediate than traditional podcasts or social media posts.