Final answer:
Marketing sources of influence such as product advertising and brand identity shape consumer purchasing decisions. For instance, Apple's advertising strategies heavily influenced my own decision to purchase an iPhone, demonstrating the impact of consistent branding and product reputation on adding consumer value.
Step-by-step explanation:
The value of marketing sources of influence on consumers can be significant as they shape purchasing decisions and perceptions of value. One important source of influence is product advertising, which can include a variety of strategies from traditional billboards to digital ads. Another is the creation of brand identity, where a brand's reputation and image play a crucial role in affecting consumer choices.
Taking the example of Miller beer, their synergistic advertising practices at sports events ensure that consumers are continuously exposed to the brand. This repeated exposure can enhance brand recognition and favorability, potentially influencing the decision to purchase their product. In my case, seeing a repeated Apple advertising campaign influenced me to perceive their products as high-quality and innovative, which eventually led to a purchase of an iPhone.
The type and extent of influence on me were significant; the consistent messaging of Apple's ads, their sleek design, and the emphasis on user experience added value by aligning with my preferences for a reliable and user-friendly device. The Apple brand has a strong reputation, which reassured me of the quality of the product. Thus, for me, the advertising and brand reputation did add value, as they helped in making a decision that I was satisfied with.
Marketing sources can indeed impact consumer behavior, and by understanding the strategies companies use, one can better appreciate their own purchasing decisions.