Question

As you consider potential competitors and what your competitive advantage may be, how do you think you will position your potential business in the market? Write a mission statement for your new business and explain why it captures your unique position. Alternatively, tell us a little about a local small business and what makes them special. If you could craft their mission statement, what would it be? Remember, a mission statement should be ONE sentence.

Answer 1

When positioning a potential business in the market, consider the competition and identify a unique competitive advantage. Craft a mission statement that captures this unique position, highlighting the focus and differentiators of the business.

Step-by-step explanation:

When positioning a potential business in the market, it is important to consider the competition and identify a unique competitive advantage. A mission statement can help capture this unique position. For example, a mission statement for a local small business could be: 'Our mission is to provide high-quality, sustainable products that support local artisans and create a positive impact on the community.' This mission statement highlights the business's focus on quality, sustainability, and community impact, which sets it apart from competitors.