Question

The majority of the company's current customers have been people that live or shop in the area. The company's concept appeals to those concerned about environmental issues. The owners want to inspire and educate their customers to eat and consume more consciously. Fortunately, the sustainability concept, uniqueness of the pizzas, and the good service still seem to appeal to the customers they have, and people continue to come back. Using the concept of the 100 -mile diet, the owners source all ingredients for their pizzas within this radius. This means some of their pizzas are uniquely "Albertan" and the offerings may change based on seasons and availability. As part of their positioning, all staff members can discuss ingredients and their place of origin. This is not the least expensive way to make pizzas so their prices reflect that, being typically 10−20% more than those of the typical national pizza chains Located in the 124 Street area of Edmonton, plans are to either open one more restaurant within the coming year. Or, to mobilize a branded Food Truck. The Locavor Pizza offers seated dining, and takeout but no delivery. Since starting this company two years ago, the owners have relied on the foot traffic in the area. The owners have no marketing background. Other than people seeing their sign, most of the business has come from word-of-mouth and from contacts the owner has made personally If they are going to have a steady influx of customers to support a new outlet, they know they need to do more. es not provide all the information you need. To answer or develop you must make your own interpretations and assumptions

Target Audiences (The Publics) and related objectives : A minimum of three primary audiences should be identified, consider both external and internal audiences.

Answer 1

The three primary audiences for the company are people living or shopping in the area, individuals concerned about environmental issues, and customers who appreciate unique and sustainable food offerings. By targeting these audiences, the company can develop a strong customer base for its new outlet.

Step-by-step explanation:

The three primary audiences for the company could be identified as:

• People living or shopping in the area of the company's location
• Individuals concerned about environmental issues
• Customers who appreciate unique and sustainable food offerings

These audiences include both external and internal stakeholders. Objective related to these audiences could be:

• Increasing foot traffic and attracting more local customers
• Educating and inspiring customers about environmental issues and conscious consumption
• Building loyalty among customers who appreciate sustainable and seasonal ingredients

By targeting these audiences and addressing their needs, the company can develop a strong and dedicated customer base to support its new outlet.