To calculate the average utilization of a shopper, divide the number of orders arriving per hour by the total order handling capacity of all shoppers. For the given scenario, it works out to 40.4% utilization during peak hours.
To determine the average utilization of a shopper, we need to consider the average time taken by a shopper to complete an order and the frequency of order arrivals during peak hours (4pm–8pm). With orders arriving every 9 minutes and the total time spent on picking items and checking out being 40 minutes (25 minutes for picking items + 15 minutes for checkout), we calculate the utilization rate.
An in-store shopper can handle ÷(rac{60}{40}) = 1.5 orders per hour. During peak hours, we have ÷(rac{60}{9}) = 6.67 orders arriving per hour. With 11 in-store shoppers, the total capacity is 11 × 1.5 = 16.5 orders per hour. Thus, the average utilization of a shopper is the ratio of arriving orders to the total capacity which is 6.67 orders per hour / 16.5 orders per hour = 0.404 or 40.4%.