Question

According to current research revealed in this​ chapter, a number of​ factors, such as​ _______________,determine store image and can be likened to a brand personality.

Answer 1

Physical and intangible aspects determine store image and can be likened to a brand personality.

Step-by-step explanation:

The factors that determine store image and can be likened to a brand personality include both physical and intangible aspects of a product.

Physical aspects can include features such as packaging, design, and location. For example, a gas station located at a heavily traveled intersection can sell more gas because more cars drive by that corner.

Intangible aspects can include promises like guarantees, reputation for quality, and services like free delivery. Advertising can also shape intangible preferences and influence store image.