Final answer:
The inquiry revolves around creating a business proposal that identifies a customer's values, anticipates objections, and addresses a well-defined problem with a concrete solution, while also considering audience expectations.
Step-by-step explanation:
The question seems to be concerned with the identification of the customer and the values they are seeking from a firm in the context of composing a business proposal. To effectively address this aspect, one's proposal should identify the specific customer group and articulate what that group values in relation to the services or products provided by the firm.
When considering concerns and anticipating objections, one must address possible counterarguments to the proposed solutions. A strong proposal not only demonstrates the necessity of the solution but also preemptively counters skepticism and resistance. Including sections on objections and their rebuttals can thicken the proposal and increase its persuasive power, just as Shawn Krukowski did in his climate change proposal by focusing on objections to taking action.
Finding a problem about which to write requires you to narrow and focus the topic to ensure that an overwhelming subject matter is distilled into a manageable scope. It's crucial to also tune into your audience's expectations by knowing their level of familiarity with the issue and tailoring your approach accordingly, whether by providing necessary background or moving swiftly into the intricacies of the issue.
The proposal must address a specific and well-defined problem, proposing a realistic and concrete solution that can draw upon support and action from the targeted audience. This may involve identifying the client or sponsor, who is the beneficiary of the solution, and understanding the broader context of the problem to generate a viable and actionable proposal.