Question

In this question, I would like you look at the skiing and snowboarding sports in a hypothetical medium-sized mountain in the northeast of the United States. Let’s assume that this mid-sized mountain is called snowflake mountain, located in Vermont, and every year the resort receives many visitors from neighboring areas and Canada from early December into late April. Your task is to be the consultant to the business office regarding modeling the growth of the business and identifying impediments to growth since they have been observing a slowly declining number of visitors over the past decade. This mountain is visited by daily visitors as well as season pass holders, and the mountain is surrounded by a little ski village that has several restaurants, condos, motels, and rental spaces for visitors’ accommodations.

A1- List the major variables that are drivers in the growth and expansion of the size and visitors and the business in this mountain. Identify a minimum of 5 variables

Answer 1

To reverse the decline in visitors at Snowflake Mountain, we should focus on variables such as weather, facility upgrades, local economy, marketing, and competition.

Step-by-step explanation:

To help Snowflake Mountain in Vermont increase visitor numbers and grow the business, we should consider the following major variables:

1. Weather and Snow Conditions: Natural snowfall and adequate cold temperatures for artificial snowmaking are critical for attracting skiers and snowboarders.
2. Facility Upgrades and Maintenance: Modern and well-maintained lifts, lodges, and equipment rental options are important to provide a positive visitor experience.
3. Local and Regional Economic Conditions: Economic health influences how much individuals are willing to spend on leisure activities like skiing and snowboarding.
4. Marketing and Reputation: Effective marketing strategies and positive reputation can attract new visitors and retain existing ones.
5. Competition: The presence of other ski resorts in the area can influence visitor numbers, requiring a unique value proposition to stand out.

Assessing and addressing these variables will be key in reversing the observed decline in visitors.