Question

The majority of the company's current customers have been people that live or shop in the area. The company's concept appeals to those concerned about environmental issues. The owners want to inspire and educate their customers to eat and consume more consciously. Fortunately, the sustainability concept, uniqueness of the pizzas, and the good service still seem to appeal to the customers they have, and people continue to come back. Using the concept of the 100 -mile diet, the owners source all ingredients for their pizzas within this radius. This means some of their pizzas are uniquely "Albertan" and the offerings may change based on seasons and availability. As part of their positioning, all staff members can discuss ingredients and their place of origin. This is not the least expensive way to make pizzas so their prices reflect that, being typically 10−20% more than those of the typical national pizza chains Located in the 124 Street area of Edmonton, plans are to either open one more restaurant within the coming year. Or, to mobilize a branded Food Truck. The Locavor Pizza offers seated dining, and takeout but no delivery. Since starting this company two years ago, the owners have relied on the foot traffic in the area. The owners have no marketing background. Other than people seeing their sign, most of the business has come from word-of-mouth and from contacts the owner has made personally If they are going to have a steady influx of customers to support a new outlet, they know they need to do more. es not provide all the information you need. To answer or develop you must make your own interpretations and assumptions. How could you develop and use a database?

Answer 1

A database would enable Locavor Pizza to collect and analyze customer data, helping them refine their marketing strategies and menu offerings, track the success of potential new ventures like a branded Food Truck, and facilitate relationship marketing to build a stronger community around their brand.

Step-by-step explanation:

Developing and using a database can be very beneficial for expanding the reach and effectiveness of the Locavor Pizza’s marketing efforts. A database could store information such as customer preferences, purchase history, and feedback, aiding the company in tailoring their marketing strategies and improving the customer experience. This in turn could increase customer loyalty and attract new customers, supporting the growth of the business.

One way to develop and use a database is by collecting customer data through various means such as loyalty programs, online ordering systems, and customer feedback forms. Then, by analyzing the data, Locavor Pizza can identify trends and customer preferences, which could influence menu changes or promotional activities. Moreover, if they opt for a branded Food Truck, a database can enable them to track which locations are most profitable or popular, and adjust their routes accordingly.

Finally, the database can also be used to focus on relationship marketing, by sending personalized offers, updates about seasonal ingredients, and invitations to exclusive events, fostering a community around the brand. The database's insights might also guide decisions about whether to open an additional restaurant or to introduce a food truck, based on customer visiting patterns and geographic preferences.