Final answer:
The Big Idea for a biscuit product involves developing a comprehensive campaign strategy that takes into account the product's unique selling points, target audience, and market trends.
Step-by-step explanation:
When working on the Big Idea for a biscuit product, the campaign strategy or account planning is crucial. The goal is to create a compelling and effective advertising campaign to increase sales. This involves understanding the target audience, conducting market research, identifying key features and benefits of the biscuit, and developing creative messaging and visuals that resonate with the target market.
For example, a campaign strategy for a biscuit could focus on positioning the product as a convenient and delicious snack for on-the-go individuals. The campaign could highlight the biscuit's portability, nutritional value, and different flavor options. It could include catchy slogans, eye-catching visuals, and endorsements from trusted influencers or nutritionists.
In summary, working on the Big Idea for a biscuit product involves developing a comprehensive campaign strategy that takes into account the product's unique selling points, target audience, and market trends.