Question

Produce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectives.

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers’ in-store experience.

Answer 1

The fictitious findings related to the objectives are: 1) 80% of users shop online for convenience and a wider range of products; 2) Nordstrom.com appeals to cosmetic consumers because of its user-friendly interface, high-quality product images, and exclusive offers; 3) Consumers value a clean and organized store layout, knowledgeable staff, and interactive product demonstrations.

Step-by-step explanation:

The fictitious findings related to the four objectives are as follows:

1. Objective: Understand why users shop online versus in store and improve the online channel.

• Fictitious Finding: 80% of users shop online for convenience and a wider range of products. To improve the online channel, the cosmetic manufacturer can offer personalized recommendations and a seamless checkout process.

Objective: Understand why Nordstrom.com appeals to cosmetic consumers versus other websites.

• Fictitious Finding: Nordstrom.com appeals to cosmetic consumers because of its user-friendly interface, high-quality product images, and exclusive offers. Other websites can improve by enhancing their website design and offering similar incentives.

Objective: Find ways to improve consumers' in-store experience.

• Fictitious Finding: Consumers value a clean and organized store layout, knowledgeable staff, and interactive product demonstrations. The cosmetic manufacturer can improve the in-store experience by investing in staff training and redesigning store layouts.