Question

Some examples of "Promotion" in the marketing mix include: Select one:

a. Buy one, get one free
b. JIT
c. Competitive pricing strategies
d. Getting a job at a higher level in the organization

Answer 1

Promotion in the marketing mix includes strategies to inform, persuade, and influence customers. Examples include buy one, get one free, JIT promotions, and competitive pricing strategies.

Step-by-step explanation:

Promotion is a part of the marketing mix in business. It refers to the activities, messages, and strategies used to inform, persuade, and influence customers to purchase a product or service. Some examples of promotion in the marketing mix include:

1. Buy one, get one free: This is a promotional offer where customers can get an additional product for free when they purchase one.
2. JIT (Just-in-Time) promotion: This refers to time-limited promotions or flash sales that create a sense of urgency for customers to make a purchase.
3. Competitive pricing strategies: This involves setting prices lower than competitors to attract customers.

Getting a job at a higher level in the organization is not an example of promotion in the marketing mix, as it relates to career advancement within a company rather than marketing activities.