Final answer:
A mixed-method online study utilizing online surveys, field research through virtual platforms, and a snowball sampling strategy for focus groups or in-depth interviews would be designed to collect qualitative data on the city recreation park's dining and event rental services.
Step-by-step explanation:
To conduct online qualitative research for improving the city recreation park's dining and event rental services, a comprehensive study including several research methods can be designed.
Survey Design
A well-structured online survey could elicit direct feedback from recent park visitors regarding their experiences with the dining and event rental facilities. The survey would include open questions, allowing for in-depth qualitative responses about what visitors enjoyed and what could be enhanced. This would provide valuable qualitative data.
Field Research
Field research, although primarily conducted on-site, can also be translated online through virtual observation or by engaging with participants who can share their real-time experiences at the park via online forums or social media platforms.
Recruitment Strategy
A snowball sampling strategy might be employed to recruit participants for focus groups or in-depth interviews. Starting with a small group of known participants, the research would leverage their networks to engage a broader community, ensuring a diverse range of opinions is heard.
Overall, combining these methods would provide a rich understanding of the visitor's experiences and areas for improvement.