Final answer:
The FAB of a product includes its features, advantages, and benefits that differentiate it and provide value to customers.
Step-by-step explanation:
The FAB (Features, Advantages, and Benefits) of a product are essential aspects that help to distinguish it from others and attract customers. Features refer to the physical characteristics or attributes of the product, such as an unbreakable bottle or a nonstick surface. Advantages represent the positive qualities or benefits that the features provide, like convenience, durability, or time-saving. Lastly, benefits are the value or advantages that customers gain from using the product, such as improved efficiency, cost savings, or enhanced performance.
For example, let's consider a nonstick frying pan:
- Feature: Nonstick surface
- Advantage: Easy food release and quick cleaning
- Benefit: Saves time and effort in cooking and cleaning, healthier cooking with less oil