Final answer:
The video advertisement is interesting enough to catch attention by strategically placing it during the Super Bowl, appealing to viewers' current state of mind, using a mix of sophistication and childlike animation, employing the bandwagon fallacy, and utilizing associative learning.
Step-by-step explanation:
The video advertisement is interesting enough to catch your group's attention because it combines several persuasive techniques. Firstly, it is strategically placed during the Super Bowl, targeting a large and diverse audience. Secondly, the ad appeals to the viewers' current state of mind by showcasing candy, which is often associated with snacking. Thirdly, the advertisement uses a mix of sophistication and childlike animation to capture the attention of both adults and children.
Additionally, the ad employs the bandwagon fallacy by showing different people from various walks of life offering M&Ms, implying that giving out M&Ms is a way to apologize and be likable. This technique creates a sense of social proof, encouraging viewers to follow the crowd and engage with the product. Lastly, the ad makes use of associative learning by associating the candy with positive emotions and experiences, making it more desirable.