Final answer:
The correct answer is option C. The design, implementation, and oversight of sales promotions may account for up to 30% of brand management time in a year.
Step-by-step explanation:
The design, implementation, and oversight of sales promotions can account for a significant portion of brand management time in a year. While the specific percentage may vary depending on the company and industry, it is commonly estimated to be around 30%. This means that approximately 30% of the time dedicated to brand management is devoted to designing, implementing, and overseeing sales promotions.
It is important for brand managers to allocate sufficient time and resources to sales promotions as they play a crucial role in driving customer engagement, increasing sales, and building brand awareness. This involves planning and executing various promotional activities such as discounts, coupons, contests, loyalty programs, and other incentives to attract and retain customers.
By investing time and effort into effective sales promotions, brand managers can enhance brand perception, generate consumer interest, and ultimately boost sales.