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What does a salesperson need to do to be successful in selling?

O learn the features unique to the brands they sell
O describe the disadvantages of competing brands
O sell a limited number of brands
O always attempt to sell related merchandise

1 Answer

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Final answer:

To be successful in selling, a salesperson needs to learn about the unique features of the brands they sell, describe the disadvantages of competing brands, focus on selling a limited number of brands, and always attempt to sell related merchandise.

Step-by-step explanation:

A salesperson needs to do several things to be successful in selling:

  1. Learn the features unique to the brands they sell: This knowledge allows the salesperson to effectively communicate the benefits of the products to potential customers.
  2. Describe the disadvantages of competing brands: By highlighting the drawbacks of competing brands, the salesperson can position their own products as superior.
  3. Sell a limited number of brands: Focusing on a few key brands allows the salesperson to become an expert in those products and build strong relationships with customers.
  4. Always attempt to sell related merchandise: By suggesting additional products that complement the customer's purchase, the salesperson can increase their sales and provide a better customer experience.

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