Final answer:
To be successful in selling, a salesperson needs to learn about the unique features of the brands they sell, describe the disadvantages of competing brands, focus on selling a limited number of brands, and always attempt to sell related merchandise.
Step-by-step explanation:
A salesperson needs to do several things to be successful in selling:
- Learn the features unique to the brands they sell: This knowledge allows the salesperson to effectively communicate the benefits of the products to potential customers.
- Describe the disadvantages of competing brands: By highlighting the drawbacks of competing brands, the salesperson can position their own products as superior.
- Sell a limited number of brands: Focusing on a few key brands allows the salesperson to become an expert in those products and build strong relationships with customers.
- Always attempt to sell related merchandise: By suggesting additional products that complement the customer's purchase, the salesperson can increase their sales and provide a better customer experience.