Final answer:
Concept screening evaluates each product concept statement against established criteria in the product innovation charter to choose the best concept for further development.
Step-by-step explanation:
The process of evaluating each product concept statement against a set of criteria established in the product innovation charter is called concept screening. In this step, the design team assesses whether the product concept meets the constraints and compares it with other concepts based on the predetermined criteria. The concept that best fulfills the criteria and constraints is typically chosen for further development and implementation.