Question

EconoStore, Inc. makes and sells a low-priced line of file cabinets for use in offices. One style of cabinets is designed to store standard size business papers, and another style is designed for computer output. The files are sold directly to universities and other institutions-and indirectly through wholesalers to office equipment dealers. EconoStore's files sell to final customers (not the intermediaries) at prices ranging from about $90 to $300. Most dealers handle several competing brands of file cabin.

What would be the "ideal" exposure for this product?

Answer 1

The "ideal" exposure for EconoStore, Inc.'s file cabinets would involve targeting universities directly and working with wholesalers to reach office equipment dealers to maximize profits and increase market share.

Step-by-step explanation:

The "ideal" exposure for EconoStore, Inc.'s file cabinets would involve reaching both universities and office equipment dealers. By targeting universities directly, EconoStore can sell their file cabinets at prices ranging from $90 to $300 to final customers, which will allow them to maximize their profits. Additionally, by working with wholesalers to reach office equipment dealers, EconoStore can expand their customer base and increase their market share.